The shopping section of the top level domain was linked off a popular political website - I've cut the referrer code off the url>>>
http://www.lc911.com/lc911/catalog/
The overall impression I got was exactly the opposite to the one I would want to convey if I wanted the subject to be taken seriously. T-shirts, bumper stickers and so on...hmmm...does not come over as serious to me but maybe I'm being over-critical. Then again, it might be deliberate...