Jabulani as capitalist failure?
I've been reluctant to grant too much weight to the idea that the poor quality of the Adidas Jabulani ball is at fault for the poor quality on the field in this World Cup. Part of this is because any criticism of it seems a sort of faulty logic. It can't be poor for
both strikers and goalkeepers, can it? Surely what hinders one benefits the other? But criticism of its performance seems universal throughout all players, coaches and pundits - with former Liverpool player, and Adidas Predator boot creator, Craig Johnson composing a 12 page letter outlining its deficiencies to Sepp Blatter and charging it with with the dramatic claim of possibly 'ruining the game as we know it'. Now it seems a body no less auspicious as Nasa have confirmed this opinion, going on to discuss something called the 'knuckle effect' which I'm not overly interested in to be honest, at least at the moment.
What interests me more is the lack of anything anybody can seemingly
do about it. From before the start of the World Cup rumblings about the ball were brewing and it quickly became a talking point. Everybody seemingly
knew this ball was going to be a problem, so surely our efficient market (which FIFA so willingly embrace), responding to demand and necessity would swiftly rush in and solve this problem effectively - perhaps through re-engineering or replacement with a superior substitute. Er no, that's not possible actually. Due to a very complicated and important process which we'd rather not discuss, no change is available - Adidas have paid us a shit load of money you see.
There's so much
invested in this and it is not just money but
expertise - the thermo dynamic sealing was supposed to be great progress, a striking display of Western dominance and security that we are still at the forefront of progressive,
beneficial technology. Like financial products, efficient market hypothesis, and the complete adoption of a FIRE economy - failure cannot be tolerated. Not that it won't happen, we just won't/can't admit to it when it does. In the same way the financial crisis was initially attempted to be explained away as a smallish problem resulting from an insignificant sub-prime market (rather than the culmination of decades of financial alchemy which is
still waiting to truly unwind such is our fundamental inability to deal with it without acknowledging a lot of unpleasant truths about our exact position), the problems were down to altitude apparently. When teams more used to playing at altitude then claimed that they had never experienced this effect, certainly not to this extreme degree, a rebuttal was unforthcoming.
This obvious failure is then compounded by the fact that the ball is displayed absolutely fucking everywhere throughout the tournament. Has the official ball always been such a prominent part of proceedings in recent times (I was away for 2006 but can't remember the ball being
such a feature in 2002)? The sight of the players coming out of the tunnel marching towards the ball on its little podium like it's Excalibur's sword, the prominent place on the desk at press conferences - it's a level of product placement that would make Alan Partridge blush. Do Adidas not realise what bad PR this has now become? Can they not do the decent thing and sweep it under the carpet and we can all get back to pretending it doesn't exist.
And surely this is what power, and traditional capitalist success is - the leeway to make mistakes. The surety that you can have a few duds and still reign supreme, comfortable in the knowledge that perhaps there's no room in the market for new challengers or perhaps a more commendable belief that you can still prosper in the future
by doing the right thing (hmmm). This clinging to the idea of the Jabulani as something to be celebrated seems jarring. Is it as important to Adidas as financial products were to the banking system? Presumably not, I mean surely scrapping it would not induce bankruptcy, yet this ardent propping up of it seems remarkably similar to the banking industry (and perhaps whole national economies). It's such a display of
weakness it makes you feel an instinctive sort of unease.
I had similar thoughts to this in the immediate aftermath of Thierry Henry's handball in the World Cup Playoff. While Irish, I tend not to get too excited by international sport, at least not team sports where they usually comprise a number of people I don't really like. While not struck by righteous indignation by Henry's action, being such a cynical soul, I was taken aback by just how upset I was. At 29 this was undoubtedly the most impacted I'd ever been by a sporting performance (and it was the performance, not the result -we've had a few - that was so astounding: to dominate France (before everyone and their dog was doing it) in not just possession but
style! And in
Paris! It may never happen again in my lifetime).
When, the admittedly dreadful, John Delaney of the FAI then made the plea to FIFA to allow us into the World Cup as a 33rd team there was almost universal embarrassment among Irish people. While this can be somewhat explained by the curious 'inferiority complex yet willingness to walk down a street pissed with our trousers down' that we seem to carry as a nation, there was a general feeling that this was a preposterous request. Small-time. Cringe-worthy. Personally I couldn't see what was so wrong, wouldn't it perhaps even be
charming? An excerpt in the narrative that would need to be explained as an interesting episode in history where i
n the interest of fair play...
But this is not possible. There is no space in the system for change. Even if we wanted to, we couldn't. While I now expect this from our financial system, part of me was cautiously hopeful that football still had a little maneuverability left in it, where the system was truly dynamic and we were not subject to it. But it looks like yet another another system which on one hand is proclaimed as being in a position of unprecedented strength while on the other everybody is warned any slight change (or perhaps dissent?) could rapidly bring it tumbling down.
Bag of shite.
http://vieiraswearyone.blogspot.com/201 ... ilure.html*
"Teach them to think. Work against the government." – Wittgenstein.
by 82_28 » Wed Jul 14, 2010 1:53 pm 
