Hugh Manatee Wins wrote:Thanks, Penguin, for the bioscience of the color red.
Psyops is based on neuroscience and social science in logical ways.
Color symbolism added to Semantic Differential -
a subconscious assessment of power-based survival attributes easily represented as 'size' -
is being used in subliminal framing of the main American political parties.
Since this thread started in September 2006 I've watched the CIA media use
subliminal POSITIVE framing of Republican red
subliminal negative framing of Democrat blue
subliminal negative framing Green party green
...in children's products and especially targeting the highly prized pool of uncommitted single women for the 2008 presidential election.
When the Green Party was new back in 1978-79, CIA-Disney and CIA-Spielberg added green to their already negative framing of (at the time) Communist red.
The juxtaposition of black with white was also negatively framed to embed COINTELPRO racial divisions in young minds.
The first 'Gremlins' movie is a prime example of this use of all four colors in the strategic military context of its day.
Military camoflage pattern for children's clothes has now been successfully marketed and normalized so that parents I talk to deny it is even a military color.
The death's head Skull and Crossbones has also been marketed and normalized as children's wear. Especially right after the 2004 presidential campaign when many noticed both candidates belonged to Yale's infamous uber-fraternity called Skull and Bones.
Keep an eye out for these color/pattern/symbol conditioning tricks.
Wendy's New Logo Secret
When fast-food behemoth Wendy's rolled out its first new logo in 29 years in March, it wasn't hard to notice the softer font, more vibrant colors, and the absence of Wendy's striped, puffy-sleeved shirt. What was harder to see was what bloggers this week have been calling a "hidden message": the word "mom" appearing in Wendy's ruffled collar. "Most people have a sentimental attachment to at least a few of the dishes their Mother's used to make," noted logo blogging site Stocklogos. "It should not be a surprise to see the fast food restaurant Wendy's associating their refreshed brand with Mom's cooking." But the M-O-M was apparently not a sneaky plot. "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar," a Wendy's spokesperson told Business Insider Monday. "We can assure you it was unintentional." Still, it may be beneficial, according to graphic designer and "Logo Design Love" author David Airey. "When there's an 'aha' moment, such as Toblerone's bear or Apple's 'byte,' it can aid a logo's distinction," Airey told Yahoo! Shine in an email. "But it's not necessary. You need only look at the logos of other successful companies—Google, Subway, Coca-Cola—to understand." What is necessary, he said, is that the logo be "appropriate to the business it identifies, simple enough to tell just one story, and distinctive enough to be remembered." Still, subliminal messages are fun. Here are some of the coolest we could find.
http://shine.yahoo.com/photos/wendys-lo ... slideshow/
Prices in Red Affect Men but Not Women
Men who saw red discount prices for toasters and microwaves agreed more strongly that they'd save "a lot of money" than men who saw black prices (4.26 versus 2.56 on a seven-point scale), says a team led by Nancy M. Puccinelli of Oxford's Saïd Business School. But this didn't happen when the research subjects were induced to think carefully about the prices, suggesting that red's happiness-inducing effect sways men's perception of discounts only when they're not paying close attention. Women were unaffected by the prices' color, perhaps because they were already paying closer attention than the men to the discounts, the researchers say.
http://blogs.hbr.org/daily-stat/2013/06 ... but-n.html
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