Mountainy Things That Are Strange

[Elvis]

Remember this?-


Maybe not the best choice for awe inspiring, but it is a trip down memory lane, it is/was profound, and its 60 seconds!

Sorry to burst bubbles, but this ad might be the greatest piece of propaganda ever. The ad transfers the guilt for litter from the producer to the consumer. At the time, there was a shift from reusable to single use containers. Several states were seeking to ban single use containers ... correctly recognizing that this would result in heaps of trash. Keep America Beautiful, The Ad Council, and the Marsteller ad agency teamed up to change the perception of who was at fault. It was not industry's desire to move product, it was the fault of the consumer throwing shit out their car windows. At the same time Keep America Beautiful was running this iconic ad, they were opposing legislation requiring reusable containers.

The ad is the perfect half-truth that hides what was really going on behind the scenes.

See here:

The Crying Indian
How an environmental icon helped sell cans -- and sell out environmentalism

BY GINGER STRAND

Published in the November/December 2008 issue of Orion magazine

http://www.orionmagazine.org/index.php/ ... icle/3642/

I vividly remember the ad from back in the day. Thanks for that article; I knew the ad was somewhat bogus but now I see the deeper dishonesty. They could have at least bothered to find a real Indian...

It’s no big secret that the crying Indian was neither crying nor Indian. Even some YouTubers point out that he was played by character actor Iron Eyes Cody, whose specialty was playing Indians in Hollywood westerns. The Italian-American Cody—his real name was Espera Oscar DeCorti—“passed” as a Cherokee-Cree Indian on and off camera. His long black braids were a wig, his dark complexion deepened with makeup.

[Elvis]

Benefits of Awe Therapy
http://www.united-academics.org/magazine/24176/benefits-of-awe-therapy/

When was the last time you experienced something that left you with a profound sense of awe? You know, that feeling of being overwhelmed in such a good way because something is so breath taking or wonderful. Hopefully the answer to this question is very recently, because new research indicates that having more and regular awe-inspiring experiences is actually very good for your physical and mental health.

Researchers Melanie Rudd of Stanford University, Kathleen D. Vohs at the University of Minnesota, and Jennifer Aaker of Stanford University, conducted a series of experiments into how people experience awe and found numerous benefits. Chief among them, a greater feeling of satisfaction with life as compared to those who had not felt awe. There was also a greater desire to take time to help others and a general feeling that there is time to do things instead of the typical “there is no time” stress so many experience these days.

Previous studies have reached related conclusions, for example – lower blood pressure, less heart conditions, and other physical benefits have also been linked to more frequent awe experiences.

But don’t think this means we all have to go to Machu Picchu or the Grand Canyon in order to improve our health (though it would be nice). The team says that according to their research, “a trip down memory lane, brief story, or even a 60-second commercial” can also elicit feelings of awe. So if you have the right dinner parties or simply a good conversation partner, you can still get the awe you need to live better.

Thank you---this is valuable information. Very interesting, too.

Immediately I realized I get my awe mostly from mountains---being on one and looking at other mountains. I have to be careful sometimes because I get dizzy with awe.

This may change my life: I'm going to seek out more awe!

[Canadian_watcher]

awe is readily and abundantly available to those with the appropriate perspective.