Jerky wrote:
I mean, just think about all those millions of young girls who've just spent the last seven years of their lives watching Hannah Montana TV shows and films, doling out literally billions of dollars to listen to Hannah Montana CDs, clothe themselves in the Hannah Montana fashion line, scent themselves with Hannah Montana perfumes, eat Hannah Montana breakfast cereal, sing into Hannah Montana toy microphones and go trick-or-treating in their officially sanctioned Hannah Montana Halloween costumes.
What is it, exactly, that these kids are supposed to take away from Sunday night's utterly bizarre and depraved debacle?
As Jack noted, the "normal" damage done over those seven years would have to far outstrip any incurred from viewing her twerking pelvis. And let's not forget: the responsibility for any betrayal those young girls might be feeling rests with the parental culture of bourgeois, gendered coddling that primed their daughters for this inevitable disappointment, and then offered them up for sacrifice in front of the electronic altar - a deed made all the more dysfunctional by virtue of the public professions of shock and disgust by those little girls' parents. As if they couldn't possibly have had a clue that it would turn out like this!
The culture of parenthood conspires with Disney to produce their children's cuteness, which is done strictly for parent's consumption. That is what is sick.
So I have my doubts about the betrayal. I'm thinking it may have been received with more confusion by those little girls (tinged perhaps with an inchoate anticipation of things to come?), which is what really set their parents/media off.
Barracuda's got the right approach. This is image marketing first and foremost.