Pepsi Creates Huge Orwellian Fascist ARG Campaign

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Pepsi Creates Huge Orwellian Fascist ARG Campaign

Postby 8bitagent » Sat Dec 08, 2007 9:49 pm

You guys have GOT to see this new commercial from the Pepsi corporation and Mountain Dew:
http://www.youtube.com/watch?v=mkhVSHeAW-M

Basically it shows a total Orwellian fascist police state where the corporations have taken over, ran by a dark spiritual worshipping underworld of elites. A world where creativity, freedom and individuality has been replaced by corporate erased borders and millitary police.

The commercial invites you to become part of a large alternate reality game
called "Dewmocracy"
http://www.dewmocracy.com/

More mining of "conspiracy culture" and classic themes to hawk a new product, or something else?
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Postby Et in Arcadia ego » Sat Dec 08, 2007 10:24 pm

Where's our cut of the action?
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Postby judasdisney » Sat Dec 08, 2007 10:28 pm

Speaking of hijacking the word "democracy"...

How did this campaign idea originate? With a vision of the future? Or with the word "democracy"?

PepsiCo. has a long and distinguished history of promoting democracy, such as being a major push on Nixon to overthrow Chile's democracy.
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Postby Et in Arcadia ego » Sat Dec 08, 2007 10:34 pm

Whatever decency Pepsi had in that instance doesn't stand up to the exploitation its perpetrating on countries like India.
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Postby judasdisney » Sat Dec 08, 2007 10:47 pm

et in Arcadia ego wrote:Whatever decency Pepsi had in that instance doesn't stand up to the exploitation its perpetrating on countries like India.


Uh, I don't think Pepsi had any decency in that instance. My "long and distinguished" reference was sarcasm. Pepsi is indeed up to no good in India. But it gets worse. During the 1970s, Nixon (ex-attorney for Pepsi) helped establish PepsiCo plants and facilities throughout Southeast Asia. But some of these manufacturing facilities ended up being used by the CIA... and ("unrelated") a couple of them got used for processing heroin. Source: Dave Emory's Richard Nixon's Greatest Hits [M-59]. Whether Pepsi is more pro-fascist than any other cola corporation remains to be seen, but Pepsi has been in deep up to their necks in anti-democracy for quite a long time.
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Postby chlamor » Sat Dec 08, 2007 10:53 pm

It's all about YEW®
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Dewmocracy vs HUGO

Postby Hugh Manatee Wins » Sat Dec 08, 2007 10:55 pm

And some folks scoffed at the idea of Coke this past Summer marketing a bucket-sized drink called "HUGO" on the side of city buses in Spanish.
I wrote that this was to pre-empt any efforts to grafitti support for Venezuelan president Hugo Chavez in hispanic communities.



We'll see lots more of this keyword hijacking and meme-jacking and title-jacking as the 'Radicalization and Homegrown Terrorism Prevention' campaign gets up to speed.

Homonyms-
Dewmocracy, doom-ocracy. "Extreme politics, dude!"

The safe commodification of global political crisis and secret government is being peddled to kids as dystopia-scented psy-ops, like the skull and bones decoys away from the Yale fraternity many of us suddenly noticed when Bush and Kerry represented that club in 2004.

The Coke and Pepsi corporations have been playing ball with the CIA for decades because they have financial stakes in sugar-producing countries and huge markets to protect, similiar to United Fruit.

Don't forget that Coke invented Fanta to keep doing Nazi business during WWII.

Their distribution allows for viral marketing of pro-USA sentiments associated with sugar (excellent conditioning) and they've put money into anti-populist counter-insurgency efforts in foreign countries since back when Nelson Rockefeller was the south-of-the-border intel czar as the Coordinator for Inter-American Affairs.
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Re: Dewmocracy vs HUGO

Postby Sepka » Mon Dec 10, 2007 12:51 am

Hugh Manatee Wins wrote:And some folks scoffed at the idea of Coke this past Summer marketing a bucket-sized drink called "HUGO" on the side of city buses in Spanish.
I wrote that this was to pre-empt any efforts to grafitti support for Venezuelan president Hugo Chavez in hispanic communities.


You don't think it might perhaps be an effort to make money selling soda?
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Re: Dewmocracy vs HUGO

Postby Hugh Manatee Wins » Mon Dec 10, 2007 1:24 am

Sepka wrote:
Hugh Manatee Wins wrote:And some folks scoffed at the idea of Coke this past Summer marketing a bucket-sized drink called "HUGO" on the side of city buses in Spanish.
I wrote that this was to pre-empt any efforts to grafitti support for Venezuelan president Hugo Chavez in hispanic communities.


You don't think it might perhaps be an effort to make money selling soda?


Nothing like making huge bucks while peddling psy-ops and other drugs.
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Postby 8bitagent » Mon Dec 10, 2007 1:27 am

Nothing like the good ol days of Coca Cola, before they were killing people in Columbia with death squads...

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Postby theeKultleeder » Mon Dec 10, 2007 1:30 am

The most disturbing thing about it is the implication that consuming is somehow a replacement for participation in an authentic political process.

Should I play the darn game and make a report to you all?

BTW - see how viral marketing works? 8bit's concern and desire to share with us was infected, and now serves as the basis for PepsiCo's ad campaign in our heads.
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Postby judasdisney » Mon Dec 10, 2007 2:16 am

theeKultleeder wrote:
BTW - see how viral marketing works? 8bit's concern and desire to share with us was infected, and now serves as the basis for PepsiCo's ad campaign in our heads.


Um, I'm more likely to never touch a Pepsi product ever again. Even after what I already know about Pepsi, this is a solid reinforcement.

I boycott everything that is Red State and fascist. I once walked an extra hour for gas to avoid Shell because of Ken Saro-Wiwa. I hope Pepsi sales plummet. I encourage anyone from NOT participating in the "game of Dewmocracy" if they take fascism seriously.
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Postby 8bitagent » Mon Dec 10, 2007 3:18 am

Oh man, Pepsi is releasing fake torture videos online as part of their viral campaign:
http://www.youtube.com/watch?v=jCLHw1fyrNE
http://www.youtube.com/watch?v=ui5qerLu ... re=related

Hey, make torture of activists by the state "sci fi", (keyword hijacking as Hugh would say) and voila...

theeKultleeder wrote:The most disturbing thing about it is the implication that consuming is somehow a replacement for participation in an authentic political process.

Should I play the darn game and make a report to you all?

BTW - see how viral marketing works? 8bit's concern and desire to share with us was infected, and now serves as the basis for PepsiCo's ad campaign in our heads.


Ha, you're right about that. I'm curious was sort of keywords, symbolism and themes they are using in their little ARG.

They just released a short 5 minute film:
http://www.dewmocracy.com/movie.aspx
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Postby theeKultleeder » Mon Dec 10, 2007 3:35 am

judasdisney wrote: I hope Pepsi sales plummet. I encourage anyone from NOT participating in the "game of Dewmocracy" if they take fascism seriously.


How does one know what the game is about, if no one plays it?

Or, I guess we could sit here and spin mind-control tales...
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Postby 8bitagent » Mon Dec 10, 2007 3:37 am

Man, you gotta love Walt Disney's media campaign...

everywhere ya go online, that all seeing eye pyramid flash animation pops up

Gotta love the ads too

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