by populistindependent » Wed Dec 12, 2007 3:30 pm
I voted for the second choice.
By the way, how is this about "proving" anything? Who cares about that? He is just pointing out things he sees for our consideration. No harm done there IMHO.
I was involved in an extensive Internet marketing project for a client that analyzed keywords and keyword hijacking - although we didn't call it that. It is remarkably easy to steer people through word substitution - so much so that we had intense discussions about the ethical questions involved. The results were objective, measurable and consistent. Thousands and thousands of examples were analyzed in this project. I am certain that the techniques we discovered are being used by marketers and propagandists - why would they not be?
Also, it took us a while to understand the data we were looking at - the concept is somewhat elusive and the results were unexpected - so it does not surprise me that Hugh struggles to communicate it to everyone's satisfaction.
The meaning of words is shifting continually, but more importantly the associations of words is shifting, and words are very effective at steering people. So much so, that you need to be careful not to use certain trigger words in these conversations because they drag along with them a lot of baggage - emotionalized associations and implied contexts - and once used the listener's mind will shut down or head off in strange directions and communication breaks down.
Words have become thought clusters - weighted with elaborate unspoken and unacknowledged associations, entire "stories" with all sorts of unexamined premises and assumptions. One word is now more powerful than a logical and well expressed treatise. This is so common and pervasive and has such a destructive effect on daily communications, that it surprises me that people would doubt that this is happening.