What ad campaign is this image from?

I have noticed while watching MSNBC that a brief (less than 1 second) bit of footage of a masked man with electricity flowing through him, appears fairly regularly between ads. He is wearing the number 583 on his chest.
I understand that often times cable and satellite will put local ads on top of more generic national ads. If the local ad is a little too short, then the viewer will see the last little blip of the national ad before the program moves on.
But on MSNBC this phenomenon only seems to occur with this 583 skeleton guy.
Does anyone here recognize what ad campaign this image is from?
I understand that often times cable and satellite will put local ads on top of more generic national ads. If the local ad is a little too short, then the viewer will see the last little blip of the national ad before the program moves on.
But on MSNBC this phenomenon only seems to occur with this 583 skeleton guy.
Does anyone here recognize what ad campaign this image is from?