Speculations on why socially observable time has stopped

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Re: Speculations on why socially observable time has stopped

Postby tazmic » Thu Aug 29, 2013 7:10 am

The slow cancellation of the future

http://thequietus.com/articles/13004-mark-fisher-ghosts-of-my-life-extract

It is the contention of this book that 21st Century culture is marked by the same anachronism and inertia which afflicted Sapphire And Steel in their final adventure. But this stasis has been buried, interred behind a superficial frenzy of ‘newness’, of perpetual movement. The ‘jumbling up of time’, the montaging of earlier eras, has ceased to be worthy of comment; it is now so prevalent that it is no longer even noticed.

In his book After The Future, Franco ‘Bifo’ Berardi refers to the ‘the slow cancellation of the future [which] got underway in the 1970s and 1980s.’ ‘But when I say ‘future’’, he elaborates,

I am not referring to the direction of time. I am thinking, rather, of the psychological perception, which emerged in the cultural situation of progressive modernity, the cultural expectations that were fabricated during the long period of modern civilization, reaching a peak after the Second World War. These expectations were shaped in the conceptual frameworks of an ever progressing development, albeit through different methodologies: the Hegel-Marxist mythology of Aufhebung and founding of the new totality of Communism; the bourgeois mythology of a linear development of welfare and democracy; the technocratic mythology of the all-encompassing power of scientific knowledge; and so on.

My generation grew up at the peak of this mythological temporalization, and it is very difficult, maybe impossible, to get rid of it, and look at reality without this kind of temporal lens. I’ll never be able to live in accordance with the new reality, no matter how evident, unmistakable, or even dazzling its social planetary trends. (After The Future, AK Books, 2011, pp18-19)

Bifo is a generation older than me, but he and I are on the same side of a temporal split here. I, too, will never be able to adjust to the paradoxes of this new situation. The immediate temptation here is to fit what I’m saying into a wearily familiar narrative: it is a matter of the old failing to come to terms with the new, saying it was better in their day. Yet it is just this picture – with its assumption that the young are automatically at the leading edge of cultural change – that is now out of date.
"It ever was, and is, and shall be, ever-living fire, in measures being kindled and in measures going out." - Heraclitus

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Mark Fisher | Ghosts Of My Life

Postby Allegro » Sat Aug 31, 2013 11:44 am

Thank You, ^ tazmic.

Here’s another excerpt from an extract from Mark Fisher’s forthcoming title.

Highlights mine.

_________________
From The Slow Cancellation Of The Future

    The future didn’t disappear overnight. Berardi’s phrase ‘the slow cancellation of the future’ is so apt because it captures the gradual yet relentless way in which the future has been eroded over the last thirty years. If the late 1970s and early 80s were the moment when the current crisis of cultural temporality could first be felt, it was only during the first decade of the 21st century that what Simon Reynolds calls ‘dyschronia’ has become endemic. This dyschronia, this temporal disjuncture, ought to feel uncanny, yet the predominance of what Reynolds calls ‘retromania’ mean that it has lost any unheimlich charge: anachronism is now taken for granted. Jameson’s postmodernism – with its tendencies towards retrospection and pastiche – has been naturalised. Take someone like the stupendously successful Adele: although her music is not marketed as retro, there is nothing that marks out her records as belonging to the 21st Century either. Like so much contemporary cultural production, Adele’s recordings are saturated with a vague but persistent feeling of the past without recalling any specific historical moment.

    Jameson equates the postmodern ‘waning of historicity’ with the ‘cultural logic of late capitalism’, but he says little about why the two are synonymous. Why did the arrival of neoliberal, post-Fordist capitalism lead to a culture of retrospection and pastiche? Perhaps we can venture a couple of provisional conjectures here. The first concerns consumption. Could it be that neoliberal capitalism’s destruction of solidarity and security brought about a compensatory hungering for the well-established and the familiar? Paul Virilio has written of a ‘polar inertia’ that is a kind of effect of and counterweight to the massive speeding up of communication. Virilio’s example is Howard Hughes, living in one hotel room for fifteen years, endlessly rewatching Ice Station Zebra. Hughes, once a pioneer in aeronautics, became an early explorer of the existential terrain that cyberspace will open up, where it is no longer necessary to physically move in order to access the whole history of culture. Or, as Berardi has argued, the intensity and precariousness of late capitalist work culture leaves people in a state where they are simultaneously exhausted and overstimulated.

    The combination of precarious work and digital communications leads to a besieging of attention. In this insomniac, inundated state, Berardi claims, culture becomes de-eroticised. The art of seduction takes too much time, and, according to Berardi, something like Viagra answers not to a biological but to a cultural deficit: desperately short of time, energy and attention, we demand quick fixes. Like another of Berardi’s examples, pornography, retro offers the quick and easy promise of a minimal variation on an already familiar satisfaction.

    The other explanation for the link between late capitalism and retrospection centres on production. Despite all its rhetoric of novelty and innovation, neoliberal capitalism has gradually but systematically deprived artists of the resources necessary to produce the new. In the UK, the postwar welfare state and higher education maintenance grants constituted an indirect source of funding for most of the experiments in popular culture between the 1960s and the 80s. The subsequent ideological and practical attack on public services meant that one of the spaces where artists could be sheltered from the pressure to produce something that was immediately successful was severely circumscribed. As public service broadcasting became ‘marketized’, there was an increased tendency to turn out cultural productions that resembled what was already successful. The result of all of this is that the social time available for withdrawing from work and immersing oneself in cultural production drastically declined. If there’s one factor above all else which contributes to cultural conservatism, it is the vast inflation in the cost of rent and mortgages. It’s no accident that the efflorescence of cultural invention in London and New York in the late 1970s and early 80s (in the punk and postpunk scenes) coincided with the availability of squatted and cheap property in those cities. Since then, the decline of social housing, the attacks on squatting, and the delirious rise in property prices have meant that the amount of time and energy available for cultural production has massively diminished. But perhaps it was only with the arrival of digital communicative capitalism that this reached terminal crisis point.

    Naturally, the besieging of attention described by Berardi applies to producers as much as consumers. Producing the new depends upon certain kinds of withdrawal – from, for instance, sociality as much as from pre-existing cultural forms – but the currently dominant form of socially networked cyberspace, with its endless opportunities for micro-contact and its deluge of YouTube links, has made withdrawal more difficult than ever before. Or, as Simon Reynolds so pithily put it, in recent years, everyday life has sped up, but culture has slowed down. No matter what the causes for this temporal pathology are, it is clear that no area of Western culture is immune from them. The former redoubts of futurism, such as electronic music, no longer offer escape from formal nostalgia. Music culture is in many ways paradigmatic of the fate of culture under post-Fordist capitalism. At the level of form, music is locked into pastiche and repetition. But its infrastructure has been subject to massive, unpredictable change: the old paradigms of consumption, retail and distribution are disintegrating...
Art will be the last bastion when all else fades away.
~ Timothy White (b 1952), American rock music journalist
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Re: Speculations on why socially observable time has stopped

Postby JackRiddler » Tue Sep 03, 2013 4:12 pm

Thank you MacCruiskeen for this post!

Diary

29 August 2013

Rebecca Solnit

http://www.lrb.co.uk/

In or around June 1995 human character changed again. Or rather, it began to undergo a metamorphosis that is still not complete, but is profound – and troubling, not least because it is hardly noted. When I think about, say, 1995, or whenever the last moment was before most of us were on the internet and had mobile phones, it seems like a hundred years ago. Letters came once a day, predictably, in the hands of the postal carrier. News came in three flavours – radio, television, print – and at appointed hours. Some of us even had a newspaper delivered every morning.

Those mail and newspaper deliveries punctuated the day like church bells. You read the paper over breakfast. If there were developments you heard about them on the evening news or in the next day’s paper. You listened to the news when it was broadcast, since there was no other way to hear it. A great many people relied on the same sources of news, so when they discussed current events they did it under the overarching sky of the same general reality. Time passed in fairly large units, or at least not in milliseconds and constant updates. A few hours wasn’t such a long time to go between moments of contact with your work, your people or your trivia.

You opened the mail when you came home from work, or when it arrived if you worked from home. Some of the mail was important and personal, not just bills. It was exciting to get a letter: the paper and handwriting told you something, as well as the words. Going back a little further, movies were seen in movie theatres, and a whole gorgeous ritual went along with seeing them. The subsidiary pleasures – dressing up, standing in line with strangers and friends, the smell of popcorn, holding hands in the dark – still exist, but more and more often movies are seen on smaller and smaller and more private screens. It used to be the case that when you were at a movie, you were 100 per cent there, in the velvety darkness watching lives unfold in flickering light (unless you were making out). But televisions, DVD players, the rest: you were never totally committed to what they showed; you were always cheating on them, chatting and wandering away, fast-forwarding and rewinding, even when commercials didn’t shatter their continuity.

That bygone time had rhythm, and it had room for you to do one thing at a time; it had different parts; mornings included this, and evenings that, and a great many of us had these schedules in common. I would read the paper while listening to the radio, but I wouldn’t check my email while updating my status while checking the news sites while talking on the phone. Phones were wired to the wall, or if they were cordless, they were still housebound. The sound quality was usually good. On them people had long, deep conversations of a sort almost unknown today, now that phones are used while driving, while shopping, while walking in front of cars against the light and into fountains. The general assumption was that when you were on the phone that’s all you were.

Letters morphed into emails, and for a long time emails had all the depth and complexity of letters. They were a beautiful new form that spliced together the intimacy of what you might write from the heart with the speed of telegraphs. Then emails deteriorated into something more like text messages (the first text message was sent in 1992, but phones capable of texting spread later in the 1990s). Text messages were bound by the limits of telegrams – the state of the art technology of the 1840s – and were almost as awkward to punch out. Soon phone calls were made mostly on mobile phones, whose sound quality is mediocre and prone to failure altogether (‘you’re breaking up’ is the cry of our time) even when one or both speakers aren’t multitasking. Communication began to dwindle into peremptory practical phrases and fragments, while the niceties of spelling, grammar and punctuation were put aside, along with the more lyrical and profound possibilities. Communication between two people often turned into group chatter: you told all your Facebook friends or Twitter followers how you felt, and followed the popularity of your post or tweet. Your life had ratings.

Good things came about with the new technologies. Many people now have voices without censorship; many of us can get in touch with other ordinary citizens directly, through every new medium, from blogs to tweets to texts to posts on FB and Instagram. In 1989, Tiananmen Square was the fax revolution. Email helped organise the Seattle WTO shutdown in 1999; Facebook was instrumental in the Arab Spring’s initial phase in 2011; Occupy Wall Street was originally a Twitter hashtag. WikiLeaks uploaded Bradley Manning’s leaked data to a place where its subjects could read it, which is said to have played a role in the Arab Spring too. But the old, irreplaceable dance of democracy, which those digital media helped make happen, still took place between bodies in public. Indeed, the vitality of Occupy for its long season seemed in part to come from the rapture of the American young at the unfamiliar emotional and political power of coexisting in public together, body and soul.

I have reconnected via Facebook to old friends who might otherwise never have resurfaced, and followed grassroots politics and movements. And I’ve wasted countless hours on it that I could’ve spent going deeper, with a book, a film, a conversation, or even a walk or a task. Meanwhile the quality of my emails deteriorated; after many years of marvellous correspondences it became hard to find anyone who still wrote anything resembling a letter. Everyone just dashed off notes about practical things, with maybe a little personal stuff in the mix, and you can’t get epistolatory with someone who won’t receive it with enthusiasm, or at least I can’t. A gratuitous clutter of bureaucratic and soliciting emails filled all our inboxes, and wading through that clutter consumed a great deal of everyone’s time.

Previous technologies have expanded communication. But the last round may be contracting it. The eloquence of letters has turned into the unnuanced spareness of texts; the intimacy of phone conversations has turned into the missed signals of mobile phone chat. I think of that lost world, the way we lived before these new networking technologies, as having two poles: solitude and communion. The new chatter puts us somewhere in between, assuaging fears of being alone without risking real connection. It is a shallow between two deep zones, a safe spot between the dangers of contact with ourselves, with others.

I live in the heart of it, and it’s normal to walk through a crowd – on a train, or a group of young people waiting to eat in a restaurant – in which everyone is staring at the tiny screens in their hands. It seems less likely that each of the kids waiting for the table for eight has an urgent matter at hand than that this is the habitual orientation of their consciousness. At times I feel as though I’m in a bad science fiction movie where everyone takes orders from tiny boxes that link them to alien overlords. Which is what corporations are anyway, and mobile phones decoupled from corporations are not exactly common.

Our lives are a constant swirl of information, of emails that can be checked on phones, and phones that are checked in theatres and bedrooms, for texts and news that stream in constantly. There is so much information that our ability to focus on any piece of it is interrupted by other information, so that we bathe in information but hardly absorb or analyse it. Data are interrupted by other data before we’ve thought about the first round, and contemplating three streams of data at once may be a way to think about none of them.

‘When Carnegie Mellon researchers interrupted college students with text messages while they were taking a test,’ the Boston Globe recently reported, ‘the students had average test scores that were 20 per cent lower than the scores of those who took the exam with their phones turned off. Another study found that students, when left to their own devices, are unable to focus on homework for more than two minutes without turning to web surfing or email. Adults in the workforce can make it to about 11 minutes.’

Nearly everyone I know feels that some quality of concentration they once possessed has been destroyed. Reading books has become hard; the mind keeps wanting to shift from whatever it is paying attention to to pay attention to something else. A restlessness has seized hold of many of us, a sense that we should be doing something else, no matter what we are doing, or doing at least two things at once, or going to check some other medium. It’s an anxiety about keeping up, about not being left out or getting behind. (Maybe it was a landmark when Paris Hilton answered her mobile phone while having sex while being videotaped a decade ago.)

The older people I know are less affected because they don’t partake so much of new media, or because their habits of mind and time are entrenched. The really young swim like fish through the new media and hardly seem to know that life was ever different. But those of us in the middle feel a sense of loss. I think it is for a quality of time we no longer have, and that is hard to name and harder to imagine reclaiming. My time does not come in large, focused blocks, but in fragments and shards. The fault is my own, arguably, but it’s yours too – it’s the fault of everyone I know who rarely finds herself or himself with uninterrupted hours. We’re shattered. We’re breaking up.

It’s hard, now, to be with someone else wholly, uninterruptedly, and it’s hard to be truly alone. The fine art of doing nothing in particular, also known as thinking, or musing, or introspection, or simply moments of being, was part of what happened when you walked from here to there alone, or stared out the train window, or contemplated the road, but the new technologies have flooded those open spaces. Space for free thought is routinely regarded as a void, and filled up with sounds and distractions.

I now feel under-equipped if I walk out of my apartment without my mobile phone, but I used to travel across the world with almost no contact with the people who loved me, and there was a dizzying freedom, a cool draught of solitude, in that. We were not so monitored, because no one read our letters the way they read our emails to sell us stuff, as Gmail does, or track our communications as the NSA does. We are moving into a world of unaccountable and secretive corporations that manage all our communications and work hand in hand with governments to make us visible to them. Our privacy is being strip-mined and hoarded.

It will not be easy to go back, though I did see a poster recently (on Facebook) that made the case for buying books from independent bookstores in cash. And librarians fought a fierce battle in the Bush era when they refused to hand over our library records; but they are part of the old world. The new one has other priorities, and didn’t put up much fight to protect our information from the NSA (though squealed a little about it afterwards, plus Yahoo did win a lawsuit post-Edward Snowden allowing it to declassify documents that prove it resisted the NSA’s snooping, and two data encryption companies have since folded rather than be corrupted).

A short story that comes back to me over and over again is Kurt Vonnegut’s ‘Harrison Bergeron’, or one small bit of it. Since all men and women aren’t exactly created equal, in this dystopian bit of science fiction a future America makes them equal by force: ballerinas wear weights so they won’t be more graceful than anyone else, and really smart people wear earpieces that produce bursts of noise every few minutes to interrupt their thought processes. They are ‘required by law to wear it at all times. It was tuned to a government transmitter. Every twenty seconds or so, the transmitter would send out some sharp noise to keep people like George from taking unfair advantage of their brains.’ For the smartest person in Vonnegut’s story, the radio transmitter isn’t enough: ‘Instead of a little ear radio for a mental handicap, he wore a tremendous pair of earphones, and spectacles with thick wavy lenses. The spectacles were intended to make him not only half blind, but to give him whanging headaches besides.’

We have all signed up to wear those earpieces, a future form of new media that will chop our consciousnesses into small dice. Google has made real the interruptors that Vonnegut thought of as a fantasy evil for his dystopian 2081. Google thinks that glasses that interrupt you constantly would be awesome, at least for Google, and they are now in development. I tried on a pair that a skinny Asian guy was wearing in the line at the post office (curious that someone with state of the art technology also needs postal services). A tiny screen above my field of vision had clear white type on it. I could have asked it to do something but I didn’t need data at that juncture, and I’m not in the habit of talking to my glasses. Also, the glasses make any wearer look like, yes, a geek. Google may soon be trying to convince you that life without them is impossible.

A year or so ago I watched in horror a promotional video for these glasses that showed how your whole field of vision of the real world could become a screen on which reminder messages spring up. The video portrayed the lifestyle of a hip female Brooklynite whose Google glasses toss Hello Kitty-style pastel data bubbles at her from the moment she gets up. None of the information the glasses thrust into her field of vision is crucial. It’s all optional, based on the assumptions that our lives require lots of management, and that being managerial is our highest goal. Is it?

I forget practical stuff all the time, but I also forget to look at the distance and contemplate the essential mysteries of the universe and the oneness of all things. A pair of glasses on which the temperature and chance of rain pops up, or someone tries to schedule me for a project or a drink, is not going to help with reveries about justice, meaning and the beautiful deep marine blue of nearly every dusk.

Furthermore, Google glasses probably aren’t going to spring pastel-coloured bubbles on you that say ‘It’s May Day! Overthrow tyranny,’ let alone ‘Don’t let corporations dictate your thoughts,’ or ‘It would be really meaningful to review the personal events of August 1997 in the light of what you know now.’ That between you and me stands a corporation every time we make contact – not just the post office or the phone company, but a titan that shares information with the National Security Administration – is dismaying. But that’s another subject: mine today is time.

I wonder sometimes if there will be a revolt against the quality of time the new technologies have brought us, as well as the corporations in charge of those technologies. Or perhaps there already has been, in a small, quiet way. The real point about the slow food movement was often missed. It wasn’t food. It was about doing something from scratch, with pleasure, all the way through, in the old methodical way we used to do things. That didn’t merely produce better food; it produced a better relationship to materials, processes and labour, notably your own, before the spoon reached your mouth. It produced pleasure in production as well as consumption. It made whole what is broken.

Some of the young have taken up gardening and knitting and a host of other things that involve working with their hands, making things from scratch, and often doing things the old way. It is a slow everything movement in need of a manifesto that would explain what vinyl records and homemade bread have in common. We won’t overthrow corporations by knitting – but understanding the pleasures of knitting or weeding or making pickles might articulate the value of that world outside electronic chatter and distraction, and inside a more stately sense of time. (Of course, for a lot of people this impulse has been sublimated by cooking shows: watching the preparation of food that you will never taste by celebrities you will never meet, a fate that makes Tantalus’ seem rich.)

There are also places where human contact and continuity of experience hasn’t been so ruined. I visit New Orleans regularly, where the old leisurely enjoyment of mingling with strangers in the street and public venues – where music is often live and people dance to it, not just listen to it sitting down, where people sit by preference out front and greet strangers with endearments – forms a dramatic contrast with the Bay Area where contact with strangers is likely to be met (at least among the white middle class) with a puzzled and slightly pained expression that seems to say you’ve made a mistake. If you’re even heard, since earphones – they still look to me like some sort of medical equipment, an IV drip for noise – are ubiquitous, so that on college campuses, say, finding someone who can lend you an ear isn’t easy. The young are disappearing down the rabbit hole of total immersion in the networked world, and struggling to get out of it.

Getting out of it is about slowness, and about finding alternatives to the alienation that accompanies a sweater knitted by a machine in a sweatshop in a country you know nothing about, or jam made by a giant corporation that has terrible environmental and labour practices and might be tied to the death of honeybees or the poisoning of farmworkers. It’s an attempt to put the world back together again, in its materials but also its time and labour. It’s both laughably small and heroically ambitious.

Perhaps the young will go further and establish rebel camps where they will lead the lives of 1957, if not 1857, when it comes to quality of time and technology. Perhaps. Right now we need to articulate these subtle things, this richer, more expansive quality of time and attention and connection, to hold onto it. Can we? The alternative is grim, with a grimness that would be hard to explain to someone who’s distracted.



Vol. 35 No. 16 · 29 August 2013 » Rebecca Solnit » Diary
pages 32-33 | 3218 words

http://www.lrb.co.uk/


Question: How many other webpages or other media did you visit or use while reading this?
We meet at the borders of our being, we dream something of each others reality. - Harvey of R.I.

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I am by virtue of its might divine,
The highest Wisdom and the first Love.

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Re: Speculations on why socially observable time has stopped

Postby JackRiddler » Mon Oct 21, 2013 8:40 pm

Wombaticus Rex wrote:Consumer economics. What we've witnessed since the tumultuous year I was born has been a steady tightening of the noose with a hard margin on the top of end of conspicuous consumption as a function of individual and household income. The process of strip-mining value, the bastard twin of Bucky Fuller's "ephemeralization," has been the driving engine behind economic growth. It's a very cynical game built on simple scale -- population ramps up, so a higher percentage of overall value can be directly extracted. There's no innovation aside from social control technology. (The changes in technology as "products" is a matter of iteration, not innovation.)

The Chinese method of manufacturing is the blueprint. Find the cheapest, fastest possible means of production and then start removing/replacing core ingredients as much as possible, for as long as possible, until you are caught or out-competed by someone else who wants it more and is willing to take more risks to get there. End result is food without nutritional content, status symbols without value, and hollowed out currency from dollars to dinars. The house always wins until we burn it down.


It's older than that. Just discovered Marx talking about this in Capital, Vol. 3, which I'm reading for the first time for a course. He jokes about how German manufacturers send the best samples and assume, usually correctly, that the customer will be satisfied with the adulterated mass version. It's one of many strategies that become necessary due to competition and other factors pushing down profit rates all the time.

And it's older than that too. But you know that, too.
We meet at the borders of our being, we dream something of each others reality. - Harvey of R.I.

To Justice my maker from on high did incline:
I am by virtue of its might divine,
The highest Wisdom and the first Love.

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Re: Speculations on why socially observable time has stopped

Postby justdrew » Tue Oct 22, 2013 12:00 am

Your Lifestyle Has Already Been Designed

Well I’m in the working world again. I’ve found myself a well-paying gig in the engineering industry, and life finally feels like it’s returning to normal after my nine months of traveling.

Because I had been living quite a different lifestyle while I was away, this sudden transition to 9-to-5 existence has exposed something about it that I overlooked before.

Since the moment I was offered the job, I’ve been markedly more careless with my money. Not stupid, just a little quick to pull out my wallet. As a small example, I’m buying expensive coffees again, even though they aren’t nearly as good as New Zealand’s exceptional flat whites, and I don’t get to savor the experience of drinking them on a sunny café patio. When I was away these purchases were less off-handed, and I enjoyed them more.

I’m not talking about big, extravagant purchases. I’m talking about small-scale, casual, promiscuous spending on stuff that doesn’t really add a whole lot to my life. And I won’t actually get paid for another two weeks.

In hindsight I think I’ve always done this when I’ve been well-employed — spending happily during the “flush times.” Having spent nine months living a no-income backpacking lifestyle, I can’t help but be a little more aware of this phenomenon as it happens.

I suppose I do it because I feel I’ve regained a certain stature, now that I am again an amply-paid professional, which seems to entitle me to a certain level of wastefulness. There is a curious feeling of power you get when you drop a couple of twenties without a trace of critical thinking. It feels good to exercise that power of the dollar when you know it will “grow back” pretty quickly anyway.

What I’m doing isn’t unusual at all. Everyone else seems to do this. In fact, I think I’ve only returned to the normal consumer mentality after having spent some time away from it.

One of the most surprising discoveries I made during my trip was that I spent much less per month traveling foreign counties (including countries more expensive than Canada) than I did as a regular working joe back home. I had much more free time, I was visiting some of the most beautiful places in the world, I was meeting new people left and right, I was calm and peaceful and otherwise having an unforgettable time, and somehow it cost me much less than my humble 9-5 lifestyle here in one of Canada’s least expensive cities.

It seems I got much more for my dollar when I was traveling. Why?
A Culture of Unnecessaries

Here in the West, a lifestyle of unnecessary spending has been deliberately cultivated and nurtured in the public by big business. Companies in all kinds of industries have a huge stake in the public’s penchant to be careless with their money. They will seek to encourage the public’s habit of casual or non-essential spending whenever they can.

In the documentary The Corporation, a marketing psychologist discussed one of the methods she used to increase sales. Her staff carried out a study on what effect the nagging of children had on their parents’ likelihood of buying a toy for them. They found out that 20% to 40% of the purchases of their toys would not have occurred if the child didn’t nag its parents. One in four visits to theme parks would not have taken place. They used these studies to market their products directly to children, encouraging them to nag their parents to buy.

This marketing campaign alone represents many millions of dollars that were spent because of demand that was completely manufactured.

“You can manipulate consumers into wanting, and therefore buying, your products. It’s a game.” ~ Lucy Hughes, co-creator of “The Nag Factor”

This is only one small example of something that has been going on for a very long time. Big companies didn’t make their millions by earnestly promoting the virtues of their products, they made it by creating a culture of hundreds of millions of people that buy way more than they need and try to chase away dissatisfaction with money.

We buy stuff to cheer ourselves up, to keep up with the Joneses, to fulfill our childhood vision of what our adulthood would be like, to broadcast our status to the world, and for a lot of other psychological reasons that have very little to do with how useful the product really is. How much stuff is in your basement or garage that you haven’t used in the past year?
The real reason for the forty-hour workweek

The ultimate tool for corporations to sustain a culture of this sort is to develop the 40-hour workweek as the normal lifestyle. Under these working conditions people have to build a life in the evenings and on weekends. This arrangement makes us naturally more inclined to spend heavily on entertainment and conveniences because our free time is so scarce.

I’ve only been back at work for a few days, but already I’m noticing that the more wholesome activities are quickly dropping out of my life: walking, exercising, reading, meditating, and extra writing.

The one conspicuous similarity between these activities is that they cost little or no money, but they take time.

Suddenly I have a lot more money and a lot less time, which means I have a lot more in common with the typical working North American than I did a few months ago. While I was abroad I wouldn’t have thought twice about spending the day wandering through a national park or reading my book on the beach for a few hours. Now that kind of stuff feels like it’s out of the question. Doing either one would take most of one of my precious weekend days!

The last thing I want to do when I get home from work is exercise. It’s also the last thing I want to do after dinner or before bed or as soon as I wake, and that’s really all the time I have on a weekday.

This seems like a problem with a simple answer: work less so I’d have more free time. I’ve already proven to myself that I can live a fulfilling lifestyle with less than I make right now. Unfortunately, this is close to impossible in my industry, and most others. You work 40-plus hours or you work zero. My clients and contractors are all firmly entrenched in the standard-workday culture, so it isn’t practical to ask them not to ask anything of me after 1pm, even if I could convince my employer not to.

The eight-hour workday developed during the industrial revolution in Britain in the 19th century, as a respite for factory workers who were being exploited with 14- or 16-hour workdays.

As technologies and methods advanced, workers in all industries became able to produce much more value in a shorter amount of time. You’d think this would lead to shorter workdays.

But the 8-hour workday is too profitable for big business, not because of the amount of work people get done in eight hours (the average office worker gets less than three hours of actual work done in 8 hours) but because it makes for such a purchase-happy public. Keeping free time scarce means people pay a lot more for convenience, gratification, and any other relief they can buy. It keeps them watching television, and its commercials. It keeps them unambitious outside of work.

We’ve been led into a culture that has been engineered to leave us tired, hungry for indulgence, willing to pay a lot for convenience and entertainment, and most importantly, vaguely dissatisfied with our lives so that we continue wanting things we don’t have. We buy so much because it always seems like something is still missing.

Western economies, particularly that of the United States, have been built in a very calculated manner on gratification, addiction, and unnecessary spending. We spend to cheer ourselves up, to reward ourselves, to celebrate, to fix problems, to elevate our status, and to alleviate boredom.

Can you imagine what would happen if all of America stopped buying so much unnecessary fluff that doesn’t add a lot of lasting value to our lives?

The economy would collapse and never recover.

All of America’s well-publicized problems, including obesity, depression, pollution and corruption are what it costs to create and sustain a trillion-dollar economy. For the economy to be “healthy”, America has to remain unhealthy. Healthy, happy people don’t feel like they need much they don’t already have, and that means they don’t buy a lot of junk, don’t need to be entertained as much, and they don’t end up watching a lot of commercials.

The culture of the eight-hour workday is big business’ most powerful tool for keeping people in this same dissatisfied state where the answer to every problem is to buy something.

You may have heard of Parkinson’s Law. It is often used in reference to time usage: the more time you’ve been given to do something, the more time it will take you to do it. It’s amazing how much you can get done in twenty minutes if twenty minutes is all you have. But if you have all afternoon, it would probably take way longer.

Most of us treat our money this way. The more we make, the more we spend. It’s not that we suddenly need to buy more just because we make more, only that we can, so we do. In fact, it’s quite difficult for us to avoid increasing our standard of living (or at least our rate of spending) every time we get a raise.

I don’t think it’s necessary to shun the whole ugly system and go live in the woods, pretending to be a deaf-mute, as Holden Caulfield often fantasized. But we could certainly do well to understand what big commerce really wants us to be. They’ve been working for decades to create millions of ideal consumers, and they have succeeded. Unless you’re a real anomaly, your lifestyle has already been designed.

The perfect customer is dissatisfied but hopeful, uninterested in serious personal development, highly habituated to the television, working full-time, earning a fair amount, indulging during their free time, and somehow just getting by.

Is this you?

Two weeks ago I would have said hell no, that’s not me, but if all my weeks were like this one has been, that might be wishful thinking.
By 1964 there were 1.5 million mobile phone users in the US
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Re: Speculations on why socially observable time has stopped

Postby Forgetting2 » Tue Oct 22, 2013 1:51 am

Thanks Drew. This kind of stuff's been on my mind a lot recently.
You know what you finally say, what everybody finally says, no matter what? I'm hungry. I'm hungry, Rich. I'm fuckin' starved. -- Cutter's Way
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Re: Speculations on why socially observable time has stopped

Postby 82_28 » Wed Oct 23, 2013 6:23 pm

I just read this comment at io9 about the first trailer for "Revenge" of the Jedi.

Isn’t it crazy watching old movies (you know, from eight years ago?) and finding that the thing that dates them the fastest isn’t the clothes, the hair, or even the phones, but that they watch 4:3 tube tvs?


http://io9.com/original-revenge-of-the- ... 1450968766

Just another log on the OP fire I started. But that could indeed be it! The aspect ratios and high definition screens that are everywhere put "socially observable time" effectively on pause.

The Sharp/Sony Collaboration

In 1996 the Sony and Sharp Corporations agreed on a joint venture to produce large flat screen TVs. At the time, flat LCD screens were available, but were limited to only a few inches in size. Sony owned the trademark for a technology known as Plasma-Addressed LCDs (PALC), which blended LCD and plasma displays to create a better picture. Sony shared this technology with Sharp because at the time Sharp was the industry leader in TV production.

The First Flat Screen TV

In 1997, Sharp and Sony introduced the first large flat screen TV. It was created using the PALC technology and measured 42 inches, a record size at the time. This first model sold for more than $15,000, making it well out of reach for most Americans. Manufacturers quickly discovered that PALC technology was too expensive and unreliable for wide-scale use, so they abandoned PALC in favor of plasma.

Throughout the next decade, prices for plasma flat screens declined rapidly as technology improved. At the same time, researchers began to look for ways to make LCD screens more viable. By the early 21st century, manufacturers were producing LCD flat screens as large as 30 inches, while plasma TVs were topping 50 inches.


http://www.ehow.com/about_5335640_histo ... n-tvs.html

The moment in which perceived time stopped was perhaps because of the mass adoption of aspect ratio and HD (late 1990s and early 2000s). Imagine had 9/11 been filmed in digital HD and broadcast to billions of 1080p screens it would have rendered perhaps many more details not meant to be seen. In 2001 hardly anyone had a flat screen. Also, any digital camera from those days was prohibitively expensive and, just a guess, maximum "mega pixels" was probably around 1 or less. Now I have a 32mp in my phone that films in 1080p high def. Imagine the amount of details we would have had with the tech we have in our pockets at all given times these days!

:shrug:
There is no me. There is no you. There is all. There is no you. There is no me. And that is all. A profound acceptance of an enormous pageantry. A haunting certainty that the unifying principle of this universe is love. -- Propagandhi
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Re: Speculations on why socially observable time has stopped

Postby 8bitagent » Mon Nov 18, 2013 12:57 am

"Do you know who I am? I am the arm, and I sound like this..."-man from another place, twin peaks fire walk with me
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Re: Speculations on why socially observable time has stopped

Postby Belligerent Savant » Mon Nov 18, 2013 4:55 pm

.

82_28:
The moment in which perceived time stopped was perhaps because of the mass adoption of aspect ratio and HD (late 1990s and early 2000s). Imagine had 9/11 been filmed in digital HD and broadcast to billions of 1080p screens it would have rendered perhaps many more details not meant to be seen...(snip)...Now I have a 32mp in my phone that films in 1080p high def. Imagine the amount of details we would have had with the tech we have in our pockets at all given times these days!


Not only added detail, but the sheer volume of footage [RAW footage unfiltered from any mainstream production 'edits' -- though of course there would have been the potential for "amateur videographer" tampering in advance of posting clips to youtube, though even that would still allow for dissection by anyone with the knowledge of editing techniques], from multitude angles/timeframes, taken by hundreds -- if not thousands -- of witnesses/observers, both near and far, as occurrences on that day unfolded.

We can only speculate how such technology/footage would have altered the 9/11 'truth movement', or perhaps, even planning/execution of the event itself.
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Re: Speculations on why socially observable time has stopped

Postby Belligerent Savant » Tue Dec 17, 2013 11:50 pm

.
http://gizmodo.com/see-how-much-new-yor ... 1/@maxread

Everybody loves vintage street photography, especially when it's from New York City. Every decade has its distinctive taste; I personally love the Seventies. But what about the Nineties? Oh dear, those years! Only twenty something years ago! But can you remember what was it like on the streets of New York City?

Gregoire Alessandrini—currently working as an Audiovisual Executive Producer for Louis Vuitton—was a film student in New York in the 1990s, and he took his Leica camera with him everywhere he went to document the sparkling city life. Now he is running a great blog, called "New York City in the 1990s," based on his personal photo collection.

Images of lost landmarks, transformed locations, street parties, the meat market, 42nd Street, old diners, signs and grafitti, New Yorkers and sidewalk scenes, Halloween, Gaypride, Wigstock and so on—all of these moments are ultimately interesting to see through Alessandrini's lens. Here is a selection of his photos for you to remember—and to be amazed—at how everything has changed or, in some cases, stayed surprisingly the same.

Image

Image

Image

Image

Image



Comments:

Saddest Change, Obviously..... No more Twin Towers.

Other obvious differences: Automobiles newer, Cigarette Ads, FDNY Uniforms, and NOBODY TWEETING / TEXTING..

Interesting Similarities: Construction Worker Vests

Invisible Omissions: WIFI signals permeating the airwaves.
--------------
A sign of how old I am is that the 90's feel like just the other day.

Whereas, if you had talked to me about the 60's back in the 80's, I would have looked at you as if you were describing a long-gone mythical era which had little if anything to do with the present day.
------------------

As a native NYer of the past 40 years, all I can tell you is that our only constant is that we're constantly changing. The entire 5 boroughs have always been one big work in progress. Buildings come down and go up all of the time. If you aren't seeing some sort of construction then you aren't in NY. =)

When it comes to DRASTIC changes... Those are much harder to find here. The destruction of the WTC stands as the biggest thing. Second to that, I'd have to cite the revitalization of Times Square, which has more or less gone from red light district to family friendly tourist area. The next biggest change would have to be crime itself and the subway quality in general, both of which have vastly improved over the past 25 years.

Apart from those three things, NY 1990 looks a helluva lot like NY 2014. Even more shocking? I've got a picture taken in 1977 that's nearly identical to one I took just last year. The only difference is that one picture was in B&W and the other was taken on an iOS device. Today 5:15pm

------------------------

Apart from the WTC thing, subsitute "a major city" for "NYC" and this post holds true, just like every universal urban experience that New Yorkers can't seem to understand doesn't just apply to them.

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Re: Speculations on why socially observable time has stopped

Postby tazmic » Wed Dec 18, 2013 10:28 am

justdrew » Tue Oct 22, 2013 4:00 am wrote:
Your Lifestyle Has Already Been Designed

[...]
What I’m doing isn’t unusual at all. Everyone else seems to do this. In fact, I think I’ve only returned to the normal consumer mentality after having spent some time away from it.
[...]
I don’t think it’s necessary to shun the whole ugly system and go live in the woods, pretending to be a deaf-mute, as Holden Caulfield often fantasized. But we could certainly do well to understand what big commerce really wants us to be. They’ve been working for decades to create millions of ideal consumers, and they have succeeded. Unless you’re a real anomaly, your lifestyle has already been designed.

The perfect customer is dissatisfied but hopeful, uninterested in serious personal development, highly habituated to the television, working full-time, earning a fair amount, indulging during their free time, and somehow just getting by.

Is this you?

I noticed the slip of the tongue at the end, moving back to customer after using consumer a few times.

hmmm:

google ngram consumer,customer
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Re: Speculations on why socially observable time has stopped

Postby cptmarginal » Wed Dec 18, 2013 10:43 am

tazmic » Wed Dec 18, 2013 9:28 am wrote:I noticed the slip of the tongue at the end, moving back to customer after using consumer a few times.

hmmm:

google ngram consumer,customer


Thanks for that, fascinating. I forgot all about the Ngram tool...
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Re: Speculations on why socially observable time has stopped

Postby 82_28 » Wed Dec 18, 2013 1:00 pm

Indeed, hmmmm. What then was the "term" used for the consumer/customer before 1900ish? Shopper? Client? Perhaps there was no term in popular use.

It was you. As in you.

How many times have I seen the advertisements of "Won't you come down to see our grand assortments of X",

Perhaps it was "buyer".
There is no me. There is no you. There is all. There is no you. There is no me. And that is all. A profound acceptance of an enormous pageantry. A haunting certainty that the unifying principle of this universe is love. -- Propagandhi
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when your short term memory fails, time stops

Postby IanEye » Wed Dec 18, 2013 1:26 pm

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Re: Speculations on why socially observable time has stopped

Postby coffin_dodger » Wed Dec 18, 2013 4:04 pm

When I was a punk in London in 1980-84, there were punks, skins, droogs, soulboys, teddy boys, mods, rockers, antpeople and latterly, new romatics. I don't see many of these kinds of tribe now. Maybe the homogenisation of a racially-integrated society, which deters tribalism within it's own ranks, has led to the waning of a need to feel 'different' and a part of the abnormal, lest it be intepreted by the majority as an 'ism' or individually as an 'ist'.
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