Published on Mar 25, 2014
SUPPORT BFP: http://ur1.ca/ge4h7
TRANSCRIPT AND SOURCES: http://www.corbettreport.com/?p=8926
The theory of cognitive dissonance was first posited by American social psychologist Leon Festinger in 1957 to explain the discomfort and mental stress that we feel when our beliefs, ideals or values don't match up to reality.
Festinger's theory states that when people are in a state of dissonance, that is, when their beliefs or values don't match up with their behaviour or experiences, they will adjust those beliefs or values, or even adjust their perception of reality, in order to achieve consonance. Furthermore, Fesinger showed that people will actively avoid situations or information that might challenge those beliefs and values in order to avoid dissonance.
Find out more about cognitive dissonance, how to spot it, and what to do about it on this week's Eyeopener report.