Sticking with this topic of how subliminal framing is an everyday deliberate media tactic, including on Yahoo's front page which millions see-
When people quickly scan a high-density webpage these little tricks can channel attention and create/reinforce attitudes. Lots of research goes into the perceptual ergonomics of multi-tasking in the military (pilots etc.) and in advertising media. And for the same reasons, control.
Articles can be listed in any order on a webpage. How this is done can be exploited as subliminal framing.
Recall my noting how the CIA's coup in Chile was revealed in Senate testimony to include
juxtaposition subliminals in propaganda newspapers, putting something awful next to a target subject like a leftist leader, etc.
Positive framing is done the same way, of course.
When you scan a cluster of five or six stacked articles, one most easily sees the top and bottom articles. That can be used to focus attention on the first read and then the last to siphon attention away from stuff in the middle.
Today's Yahoo front page stack of articles has one on "bikinis" at the bottom which I'm sure lots of people went to and used up their 45 seconds of news reading before on to their personal email etc.
When articles are stacked, you first read the top article and it can frame the one below it.
Reading in pairs or clusters can cause you to group things mnemonically as you scan.
When scanning I tend to pair things as I go in order to compare/contrast and I suspect that research indicates this is common since the brain is always looking for patterns consciously or not.
Today's national security/social control perception management challenge is that the Supreme Court just contradicted Bush on habeus corpus.
So the Supreme Court and Bush need to be subliminally propped up in the eyes of people who have been led to believe that This President's War is Just and Legal.
Another challenge is that a huge financial institution, Lehman Brothers, had losses and firings. So it got a postive framing help-out and a sublimating next-to-last spot on the stack.
Here are these devices on today's Yahoo front page in the news articles and then again when I click for my email and get yet another news listing.
Here is:
>
positive framing of the Supreme Court
>
positive framing of Bush
>
positive framing of Lehman Brothers
>
negative framing of Obama
>
hiding bad news in the next-to-last place, especially the second page #4 spot - just like I said in a previous post!
Front page-
As of 11:16 a.m. PDT
• Supreme Court sides with Guantanamo detainees again
• Boy Scout describes surviving deadly Iowa tornado
• Official says Pakistan should reconsider its ties to U.S.
• Obama launches website to dispel campaign 'smears' - '08 race
• A look inside one of the best—and most secretive—air forces
• Lehman removes CFO, COO after $3 billion quarterly loss
• Utah town looking to revise ban on bikinis at city pool
Then I click for my email and get yet another list of news articles
with the SAME framing PLUS there is the sublimated #4 'bad news' positioning I already wrote about used to hide the president's legal loss and even juxtapose it with a positive framing from the article above,
"retail sales jump"-
Second page-
Yahoo! News: Top Stories
# High Court ruling may delay war crimes trials (AP)
# Scouts praised for response to tornado in Iowa (AP)
# Retail sales jump by largest amount in 6 months (AP)
# Bush says he will abide by Supreme Court's decision (AP)
# Opposition No. 2 faces treason charge in Zimbabwe (AP)
Yahoo!