<!--EZCODE LINK START--><a href="http://www.eurekalert.org/pub_releases/2006-09/uol-nuo091206.php">New University of Leicester study identifies links between musical tastes and lifestyle</a><!--EZCODE LINK END--><br><br>The music we listen to can tell a lot more than you might think about what kind of people we are, according to research findings by a University of Leicester psychologist.<br><br>Now, Dr Adrian North is extending his research worldwide. He is looking for 10,000 people from all over the world to take part in an online survey at
www.musicaltastetest.com, stating their preference from over 50 musical styles and completing a questionnaire.<br><br>The survey, funded by the British Academy, will help Dr North and his team determine to what extent people's musical tastes can be predicted on the basis of basic demographic information, such as age, sex and earnings.<br><br>Dr North said, "Although we know a lot about musical preference, musicaltastetest.com is the largest ever academic survey of who likes what. Nothing on this scale has ever been attempted before."<br><br>Related research by Dr North about to be published in the journal Psychology of Music shows that a person's musical preference tells a great deal about their lifestyle and interests. Over 2,500 people in the UK were asked to state which musical styles they liked most, and then complete a questionnaire about their living arrangements, political and moral beliefs, travel, personal finances, education, employment, health, media preferences, and leisure time interests.<br><br>When it comes to relationships, beliefs and breaking the law, fans of different musical styles gave very different responses, with fans of hip-hop and dance music standing out in particular. 37.5% of hip-hop fans and 28.7% of dance music fans had had more than one sexual partner in the past five years, (compared with, for example, 1.5% of country fans). They were also the least likely to be religious, least likely to recycle, least likely to favour the development of alternative energy sources, least likely to favour raising taxes in order to improve public services, and least likely to favour the retention of a National Health Service. <br><br>In addition, they were more likely to have broken the law. 56.9% of dance music fans and 53.1% of hip hop fans admitted to having committed a criminal act (compared, for example, to just 17.9% of fans of musicals). Hip hop and dance music fans were more likely to have tried a range of illegal drugs. However, about a quarter of the classical music and opera fans admitted to having tried cannabis, and 12.3% of opera fans had tried magic mushrooms.<br><br>On questions concerning money, education, employment and health, fans were separated along the lines of socio-economic status. Fans of classical music and opera had lifestyles indicative of the middle and upper classes. They had an average annual income of £35,000 before tax, whereas dance music fans earned only £23,311. Classical music and opera fans also paid a much higher proportion of their credit card bills each month than fans of dance music (75% and 49% respectively). <br><br>They were also more likely to have been educated to a higher level. 6.8% of opera fans had a PhD, compared to none of the chart pop fans. When it comes to eating, fans of classical music, opera and jazz tended to spend rather more money on food and preferred to drink wine to a greater extent than fans of other musical styles. <br><br>Results also showed that fans of different musical styles often had different tastes in the media. Viewers of BBC1 are more likely to be fans of rock or classical music, whereas ITV1's viewers are more likely to listen to disco and pop music. Readers of broadsheet newspapers are more likely to listen to classical and rock music, compared to readers of the tabloids, who prefer dance music, pop and music from the sixties.<br><br>Dr North added: "Surprisingly, there have been very few studies on how people's age, sex, socioeconomic status, and personality relate to the music they enjoy listening to. Moreover, this limited amount of research has focussed almost exclusively on North America. This is despite the fact that music is enjoyed by people all around the world and, in addition, there are numerous stereotypes about the types of people who listen to certain musical styles that may or may not be true (e.g. goths are depressed, classical music fans are upper-class, jazz fans are like the presenter of The Fast Show's 'Jazz Club' etc.). <br><br>"Musicaltastetest.com aims to recruit over 10,000 people to paint the first worldwide picture of who likes what."<br><br>###<br><br>Note to editors: Further information on Dr Adrian North and his research, including a photo of him, a screen capture of
www.musicaltastetest.com, and full details of the findings, is available at
http://www.le.ac.uk/pc/acn5/acn.html. Dr North can be contacted on tel. +44 (0)116 229 7183 / +44 (0)7811 121950, email
acn5@le.ac.uk.<br><br>Below are examples of the main musical preferences among people who watch different TV stations, listen to different radio stations, and read different newspapers. The numbers refer to the number of people who nominated the musical style in question. For example, of the 870 people whose favourite TV channel was BBC1, 77 liked rock music the most, making it the most popular musical style among BBC1 viewers. <br><br>BBC1 -- TOTAL 870 <br><br>ROCK 77 <br>CLASSICAL 74 <br>ADULT POP 58 <br>MUSICALS 57 <br>DISCO 51 <br>SIXTIES 47 <br>R&B 45 <br>CHART POP 43 <br>INDIE 39 <br>SOUL 35 <br>DANCE/HOUSE 33 <br>BLUES 31 <br>COUNTRY&WESTERN 28 <br>OTHER POP 27 <br>OPERA 25 <br>JAZZ 25 <br>OTHER 20 <br>DJ BASED 19 <br>CHORAL 17 <br>HIP HOP/RAP 17 <br>BAROQUE 12 <br>IRISH FOLK 12 <br>REGGAE 11 <br>FUNK/ACID JAZZ 10 <br>HEAVY METAL 10 <br>DRUM 'N' BASS 9 <br>WORLD MUSIC 8 <br>PUNK 8 <br>ENGLISH FOLK 7 <br>NEW AGE/RELAXATION 5 <br>20TH C CLASSICAL 3 <br>RENAISSANCE 3 <br>AMBIENT 2 <br>PSYCHEDELIC 2 <br>ELECTRONIC 0 <br><br>BBC2 -- TOTAL 163 <br>ADULT POP 14 <br>CLASSICAL 12 <br>SIXTIES 12 <br>INDIE 11 <br>JAZZ 10 <br>OPERA 9 <br>ROCK 9 <br>CHORAL 8 <br>SOUL 7 <br>DISCO 7 <br>BLUES 7 <br>DANCE/HOUSE 5 <br>MUSICALS 5 <br>OTHER 5 <br>HIP HOP/RAP 4 <br>BAROQUE 4 <br>HEAVY METAL 4 <br>COUNTRY&WESTERN 3 <br>R&B 3 <br>WORLD MUSIC 3 <br>AMBIENT 3 <br>CHART POP 2 <br>DRUM 'N' BASS 2 <br>PSYCHEDELIC 2 <br>PUNK 2 <br>DJ BASED 2 <br>OTHER POP 2 <br>20TH C CLASSICAL 1 <br>ENGLISH FOLK 1 <br>IRISH FOLK 1 <br>ELECTRONIC 1 <br>NEW AGE/RELAXATION 0 <br>RENAISSANCE 0 <br>REGGAE 0 <br><br>ITV1 -- TOTAL 452 <br>DISCO 43 <br>ADULT POP 34 <br>ROCK 33 <br>CHART POP 33 <br>SIXTIES 28 <br>DANCE HOUSE 26 <br>R&B 24 <br>OTHER POP 21 <br>SOUL 20 <br>COUNTRY&WESTERN 17 <br>INDIE 16 <br>CLASSICAL 15 <br>MUSICALS 15 <br>HIP HOP/RAP 14 <br>OPERA 11 <br>DJ BASED 11 <br>JAZZ 9 <br>REGGAE 9 <br>IRISH FOLK 9 <br>OTHER 9 <br>ELECTRONIC 8 <br>WORLD MUSIC 7 <br>PUNK 6 <br>FUNK/ACID JAZZ 6 <br>AMBIENT 5 <br>BLUES 5 <br>HEAVY METAL 5 <br>ENGLISH FOLK 3 <br>DRUM 'N' BASS 2 <br>BAROQUE 2 <br>NEW AGE/RELAXATION 2 <br>PSYCHEDELIC 2 <br>CHORAL 1 <br>20TH C CLASSICAL 1 <br>RENAISSANCE 0 <br><br>CHANNEL 4 -- TOTAL 244 <br>DANCE/HOUSE 24 <br>INDIE 22 <br>R&B 20 <br>DRUM 'N' BASS 16 <br>HIP HOP/RAP 15 <br>SOUL 14 <br>ROCK 13 <br>DJ BASED 12 <br>CHART POP 10 <br>DISCO 10 <br>MUSICALS 9 <br>FUNK/ACID JAZZ 9 <br>JAZZ 8 <br>REGGAE 8 <br>OTHER 8 <br>CLASSICAL 6 <br>AMBIENT 6 <br>PUNK 5 <br>ADULT POP 4 <br>OTHER POP 4 <br>OPERA 3 <br>BAROQUE 3 <br>BLUES 3 <br>IRISH FOLK 3 <br>COUNTRY&WESTERN 2 <br>SIXTIES 2 <br>CHORAL 1 <br>20TH C CLASSICAL 1 <br>ENGLISH FOLK 1 <br>ELECTRONIC 1 <br>HEAVY METAL 1 <br>WORLD MUSIC 0 <br>NEW AGE/RELAXATION 0 <br>PSYCHEDELIC 0 <br>RENAISSANCE 0 <br><br>CHANNEL 5 -- TOTAL 61 <br>R&B 6 <br>DANCE/HOUSE 6 <br>HIP HOP/RAP 5 <br>DISCO 4 <br>ROCK 3 <br>SOUL 3 <br>CLASSICAL 3 <br>MUSICALS 3 <br>SIXTIES 3 <br>HEAVY METAL 3 <br>OPERA 2 <br>JAZZ 2 <br>WORLD MUSIC 2 <br>BLUES 2 <br>PUNK 2 <br>ADULT POP 2 <br>FUNK/ACID JAZZ 2 <br>COUNTRY&WESTERN 1 <br>CHART POP 1 <br>DRUM 'N' BASS 1 <br>REGGAE 1 <br>INDIE 1 <br>IRISH FOLK 1 <br>DJ BASED 1 <br>OTHER POP 1 <br>CHORAL 0 <br>20TH C CLASSICAL 0 <br>AMBIENT 0 <br>BAROQUE 0 <br>ENGLISH FOLK 0 <br>NEW AGE/RELAXATION 0 <br>PSYCHEDELIC 0 <br>RENAISSANCE 0 <br>ELECTRONIC 0 <br>OTHER 0 <br><br>BBC RADIO 1 -- TOTAL 937 <br>DANCE/HOUSE 98 <br>R&B 88 <br>INDIE 77 <br>CHART POP 68 <br>ROCK 60 <br>DISCO 60 <br>DJ BASED 52 <br>SOUL 45 <br>HIP HOP/RAP 45 <br>OTHER POP 31 <br>OTHER 30 <br>ADULT POP 28 <br>DRUM 'N' BASS 25 <br>FUNK/ACID JAZZ 25 <br>MUSICALS 24 <br>SIXTIES 21 <br>CLASSICAL 20 <br>JAZZ 17 <br>HEAVY METAL 16 <br>COUNTRY&WESTERN 15 <br>REGGAE 15 <br>PUNK 14 <br>AMBIENT 13 <br>OPERA 9 <br>WORLD MUSIC 6 <br>IRISH FOLK 6 <br>ELECTRONIC 6 <br>BAROQUE 4 <br>ENGLISH FOLK 3 <br>PSYCHEDELIC 3 <br>CHORAL 2 <br>NEW AGE/RELAXATION 1 <br>RENAISSANCE 1 <br>20TH C CLASSICAL 0 <br><br>BBC RADIO 2 -- TOTAL 258 <br>ADULT POP 35 <br>SIXTIES 27 <br>ROCK 24 <br>MUSICALS 24 <br>CLASSICAL 23 <br>COUNTRY&WESTERN 17 <br>DISCO 17 <br>OTHER POP 13 <br>JAZZ 11 <br>IRISH FOLK 10 <br>BLUES 9 <br>SOUL 7 <br>CHORAL 7 <br>OPERA 6 <br>R&B 6 <br>CHART POP 4 <br>BAROQUE 4 <br>OTHER 4 <br>WORLD MUSIC 3 <br>DANCE/HOUSE 2 <br>ENGLISH FOLK 2 <br>20TH C CLASSICAL 1 <br>REGGAE 1 <br>DJ BASED 1 <br>DRUM 'N' BASS 0 <br>HIP HOP/RAP 0 <br>AMBIENT 0 <br>NEW AGE/RELAXATION 0 <br>PSYCHEDELIC 0 <br>RENAISSANCE 0 <br>INDIE 0 <br>PUNK 0 <br>ELECTRONIC 0 <br>FUNK/ACID JAZZ 0 <br>HEAVY METAL 0 <br><br>BBC RADIO 4 -- TOTAL 295 <br>CLASSICAL 40 <br>MUSICALS 24 <br>SIXTIES 21 <br>ADULT POP 20 <br>OPERA 19 <br>ROCK 16 <br>SOUL 16 <br>INDIE 16 <br>JAZZ 14 <br>CHORAL 13 <br>BLUES 13 <br>DISCO 12 <br>COUNTRY&WESTERN 11 <br>IRISH FOLK 8 <br>CHART POP 6 <br>20TH C CLASSICAL 5 <br>BAROQUE 5 <br>ENGLISH FOLK 5 <br>OTHER 5 <br>FUNK/ACID JAZZ 4 <br>R&B 3 <br>WORLD MUSIC 3 <br>REGGAE 3 <br>HEAVY METAL 3 <br>DANCE/HOUSE 2 <br>NEW AGE/RELAXATION 2 <br>PUNK 2 <br>OTHER POP 2 <br>AMBIENT 1 <br>PSYCHEDELIC 1 <br>DRUM 'N' BASS 0 <br>HIP HOP/RAP 0 <br>RENAISSANCE 0 <br>ELECTRONIC 0 <br>DJ BASED 0 <br><br>BBC RADIO 5 LIVE -- TOTAL 97 <br>ROCK 7 <br>BLUES 7 <br>INDIE 7 <br>ADULT POP 7 <br>DISCO 6 <br>SIXTIES 6 <br>REGGAE 6 <br>SOUL 5 <br>MUSICALS 5 <br>OTHER POP 5 <br>CHART POP 4 <br>CLASSICAL 4 <br>OPERA 3 <br>DANCE/HOUSE 3 <br>FUNK/ACID JAZZ 3 <br>DJ BASED 3 <br>JAZZ 2 <br>PUNK 2 <br>HEAVY METAL 2 <br>OTHER 2 <br>COUNTRY&WESTERN 1 <br>R&B 1 <br>CHORAL 1 <br>HIP HOP/RAP 1 <br>WORLD MUSIC 1 <br>AMBIENT 1 <br>IRISH FOLK 1 <br>ELECTRONIC 1 <br>20TH C CLASSICAL 0 <br>DRUM 'N' BASS 0 <br>BAROQUE 0 <br>ENGLISH FOLK 0 <br>NEW AGE/RELAXATION 0 <br>PSYCHEDELIC 0 <br>RENAISSANCE 0 <br><br>CLASSIC FM -- TOTAL 74 <br>CLASSICAL 17 <br>ROCK 7 <br>BAROQUE 6 <br>OPERA 5 <br>MUSICALS 5 <br>IRISH FOLK 5 <br>CHORAL 4 <br>ADULT POP 4 <br>COUNTRY&WESTERN 3 <br>CHART POP 2 <br>R&B 2 <br>WORLD MUSIC 2 <br>INDIE 2 <br>HEAVY METAL 2 <br>OTHER 2 <br>SOUL 1 <br>DANCE/HOUSE 1 <br>HIP HOP/RAP 1 <br>BLUES 1 <br>SIXTIES 1 <br>PUNK 1 <br>JAZZ 0 <br>DISCO 0 <br>20TH C CLASSICAL 0 <br>DRUM 'N' BASS 0 <br>AMBIENT 0 <br>ENGLISH FOLK 0 <br>NEW AGE/RELAXATION 0 <br>PSYCHEDELIC 0 <br>RENAISSANCE 0 <br>REGGAE 0 <br>ELECTRONIC 0 <br>FUNK/ACID JAZZ 0 <br>DJ BASED 0 <br>OTHER POP 0 <br><br>THE TIMES -- TOTAL 363 <br>CLASSICAL 35 <br>ROCK 25 <br>R&B 23 <br>SOUL 22 <br>ADULT POP 21 <br>MUSICALS 19 <br>SIXTIES 19 <br>INDIE 19 <br>DISCO 18 <br>OPERA 15 <br>HIP HOP/RAP 15 <br>OTHER POP 13 <br>JAZZ 12 <br>BLUES 12 <br>DANCE/HOUSE 11 <br>CHART POP 9 <br>REGGAE 8 <br>CHORAL 7 <br>IRISH FOLK 7 <br>OTHER 7 <br>COUNTRY&WESTERN 6 <br>PUNK 6 <br>DRUM 'N' BASS 5 <br>HEAVY METAL 5 <br>WORLD MUSIC 4 <br>ENGLISH FOLK 4 <br>FUNK/ACID JAZZ 4 <br>DJ BASED 4 <br>BAROQUE 3 <br>AMBIENT 2 <br>ELECTRONIC 3 <br>20TH C CLASSICAL 1 <br>NEW AGE/RELAXATION 0 <br>PSYCHEDELIC 0 <br>RENAISSANCE 0 <br><br>THE GUARDIAN -- TOTAL 209 <br>ROCK 15 <br>CLASSICAL 12 <br>ADULT POP 12 <br>R&B 11 <br>CHART POP 10 <br>SOUL 10 <br>DANCE/HOUSE 10 <br>SIXTIES 10 <br>INDIE 10 <br>OPERA 9 <br>JAZZ 9 <br>MUSICALS 9 <br>FUNK/ACID JAZZ 9 <br>HIP HOP/RAP 7 <br>DISCO 6 <br>DRUM 'N' BASS 6 <br>IRISH FOLK 6 <br>OTHER 6 <br>AMBIENT 5 <br>BLUES 5 <br>DJ BASED 5 <br>BAROQUE 4 <br>REGGAE 4 <br>OTHER POP 4 <br>PUNK 3 <br>COUNTRY&WESTERN 2 <br>CHORAL 2 <br>WORLD MUSIC 2 <br>20TH C CLASSICAL 1 <br>ENGLISH FOLK 1 <br>NEW AGE/RELAXATION 1 <br>PSYCHEDELIC 1 <br>RENAISSANCE 1 <br>HEAVY METAL 1 <br>ELECTRONIC 0 <br><br>INDEPENDENT -- TOTAL 85 <br>ROCK 11 <br>DANCE/HOUSE 7 <br>DJ BASED 5 <br>SOUL 4 <br>AMBIENT 4 <br>INDIE 4 <br>OPERA 3 <br>JAZZ 3 <br>CLASSICAL 3 <br>MUSICALS 3 <br>BLUES 3 <br>REGGAE 3 <br>PUNK 3 <br>ADULT POP 3 <br>OTHER 3 <br>CHART POP 2 <br>DISCO 2 <br>DRUM 'N' BASS 2 <br>SIXTIES 2 <br>FUNK/ACID JAZZ 2 <br>HEAVY METAL 2 <br>COUNTRY&WESTERN 1 <br>R&B 1 <br>CHORAL 1 <br>20TH C CLASSICAL 1 <br>BAROQUE 1 <br>ENGLISH FOLK 1 <br>NEW AGE/RELAXATION 1 <br>RENAISSANCE 1 <br>IRISH FOLK 1 <br>ELECTRONIC 1 <br>OTHER POP 1 <br>HIP HOP/RAP 0 <br>WORLD MUSIC 0 <br>PSYCHEDELIC 0 <br><br>TELEGRAPH -- TOTAL 143 <br>CLASSICAL 17 <br>ROCK 14 <br>INDIE 10 <br>ADULT POP 9 <br>DISCO 8 <br>MUSICALS 8 <br>OPERA 6 <br>COUNTRY&WESTERN 6 <br>CHART POP 6 <br>CHORAL 6 <br>SIXTIES 6 <br>SOUL 5 <br>WORLD MUSIC 5 <br>BLUES 5 <br>OTHER POP 5 <br>FUNK/ACID JAZZ 4 <br>DJ BASED 4 <br>HIP HOP/RAP 3 <br>JAZZ 2 <br>R&B 2 <br>DANCE/HOUSE 2 <br>BAROQUE 2 <br>REGGAE 2 <br>HEAVY METAL 2 <br>AMBIENT 1 <br>NEW AGE/RELAXATION 1 <br>IRISH FOLK 1 <br>OTHER 1 <br>20TH C CLASSICAL 0 <br>DRUM 'N' BASS 0 <br>ENGLISH FOLK 0 <br>PSYCHEDELIC 0 <br>RENAISSANCE 0 <br>PUNK 0 <br>ELECTRONIC 0 <br><br>THE MIRROR -- TOTAL 245 <br>SIXTIES 21 <br>ROCK 19 <br>COUNTRY&WESTERN 18 <br>R&B 17 <br>DISCO 16 <br>MUSICALS 16 <br>CHART POP 13 <br>CLASSICAL 13 <br>HIP HOP/RAP 13 <br>DANCE/HOUSE 10 <br>ADULT POP 10 <br>INDIE 9 <br>OTHER POP 9 <br>BLUES 8 <br>IRISH FOLK 8 <br>DJ BASED 8 <br>SOUL 6 <br>DRUM 'N' BASS 6 <br>JAZZ 4 <br>FUNK/ACID JAZZ 4 <br>OTHER 4 <br>HEAVY METAL 3 <br>ENGLISH FOLK 2 <br>PSYCHEDELIC 2 <br>REGGAE 2 <br>PUNK 2 <br>CHORAL 1 <br>BAROQUE 1 <br>OPERA 0 <br>20TH C CLASSICAL 0 <br>WORLD MUSIC 0 <br>AMBIENT 0 <br>NEW AGE/RELAXATION 0 <br>RENAISSANCE 0 <br>ELECTRONIC 0 <br><br>DAILY MAIL -- TOTAL 446 <br>ADULT POP 37 <br>DISCO 36 <br>ROCK 31 <br>MUSICALS 31 <br>CHART POP 30 <br>SIXTIES 27 <br>CLASSICAL 25 <br>R&B 24 <br>SOUL 23 <br>DANCE/HOUSE 23 <br>JAZZ 22 <br>COUNTRY&WESTERN 17 <br>OPERA 13 <br>INDIE 13 <br>OTHER POP 12 <br>BLUES 10 <br>DJ BASED 9 <br>HIP HOP/RAP 8 <br>IRISH FOLK 8 <br>FUNK/ACID JAZZ 8 <br>OTHER 8 <br>REGGAE 7 <br>CHORAL 6 <br>HEAVY METAL 5 <br>WORLD MUSIC 3 <br>DRUM 'N' BASS 2 <br>AMBIENT 2 <br>BAROQUE 2 <br>ENGLISH FOLK 2 <br>NEW AGE/RELAXATION 1 <br>RENAISSANCE 1 <br>20TH C CLASSICAL 0 <br>PSYCHEDELIC 0 <br>PUNK 0 <br>ELECTRONIC 0 <br><br>THE SUN -- TOTAL 287 <br>DANCE/HOUSE 25 <br>R&B 22 <br>ROCK 20 <br>DISCO 20 <br>INDIE 20 <br>SIXTIES 17 <br>ADULT POP 17 <br>CHART POP 15 <br>OTHER 15 <br>DJ BASED 12 <br>OTHER POP 12 <br>CLASSICAL 10 <br>COUNTRY&WESTERN 9 <br>DRUM 'N' BASS 8 <br>MUSICALS 8 <br>SOUL 7 <br>HIP HOP/RAP 6 <br>PUNK 6 <br>REGGAE 5 <br>FUNK/ACID JAZZ 5 <p></p><i></i>