New Keyword Hijacking Example

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New Keyword Hijacking Example

Postby theeKultleeder » Thu Nov 22, 2007 7:04 pm

I am watching the Scorsese directed Bob Dylan documentary "No Direction Home." I have also read Dylan's Chronicles: Volume I.

The movie is currently showing the period when Dylan first arrived in New York city, Greenwich Village. The Beats were doing their poetry in coffee shops/bars in the neighborhood at the time, and many folk musicians were doing their gigs.

The archival footage shows leftist, beatnick folk musicians performing their rebellious songs.

Guess what? Those musicians looked and sounded exactly like the mainstream apple-pie actors who perform "backwoods Appalachian" folk music in the Andy Griffith Show.

Early right-wing hijacking of leftist and rebellious images?...... I think so.
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Memes, not keywords.

Postby Hugh Manatee Wins » Fri Nov 23, 2007 1:36 am

This isn't really keyword hijacking.

To recap on KH with examples before getting to Andy-
Keyword hijacking is creating decoys.

But a keyword hijacking usually involves a very specific noun ( often a proper noun like a name) from information hostile to power which is hijacked into a benign narrative, usually entertainment, in order to pre-bias memory and social transmission-meaning our talking about the keyword.

Like 1962 Hanoi show trial resulting from CIA scuba disaster Operation Vulcan being hijacked into >

>the 1964 first episode of TV's 'The Man From UNCLE' was called ...
'The Vulcan Affair.'

>the CIA-like Vulcan alien on Star Trek named after a beloved baby doctor, Mr. Spock.

>1965 James Bond movie 'Thunderball' with 'Vulcan' and 'scuba' figuring prominently in the plot synopsis.

Now THAT's keyword hijacking, folks.

Re: Your op example-
There was a genuine interest in Americana folk instruments and styles in the Beat-era counterculture. The Grateful Dead's Jerry Garcia, for instance, was a jugband and bluegrass banjo player before playing electric guitar through the Wall of Sound.

Television programming has long had to deal with having an urban/rural split in attitudes, interests, and styles but folk music has appealed to all types of folks.

But making sure that folk music wasn't of the lefty unionist style ala Woody Guthrie and Pete Seegar would be a CIA-Hollywood social engineering strategy.

And using folk music as a draw for younger viewers to the rural Just Father values of 'The Andy Griffith Show' is also a likely social engineering strategy of CIA-Hollywood.

That Sheriff Andy was so laid back and unarmed in contrast to Deputy Fife was a Cold War psy-ops meme, the Just Father Who Won't Blow Up the World Because He Isn't Curtis Lemay. The nuclear age scared the hell out of lots of folks and keeping them comfy under militarism without going all peacenik is an ongoing task that was much harder back when Opie was prepubescent.

Once the official Vietnam War was getting revved up in 1964 guileless Gomer Pyle left Mayberry to...join the Marines in his spin-off show, 'Gomer Pyle, USMC.'

So folk music meme-jacking, kind of.
Keyword, no.

Y'all come back now, hear? 8)
Last edited by Hugh Manatee Wins on Fri Nov 23, 2007 2:07 am, edited 2 times in total.
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Postby judasdisney » Fri Nov 23, 2007 2:00 am

Keyword hijacking from 1965 by Nabisco? Or just a cash-in on the goodwill toward the Kennedy name + goodwill created by the political term "commons" or "commonwealth" (a term that now is considered "socialist"):

http://www.theimaginaryworld.com/crk03.jpg

Or an attempt to cheapen the emotional power attached to those names in that year?
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Chowdah.

Postby Hugh Manatee Wins » Fri Nov 23, 2007 2:18 am

judasdisney wrote:Keyword hijacking from 1965 by Nabisco? Or just a cash-in on the goodwill toward the Kennedy name + goodwill created by the political term "commons" or "commonwealth" (a term that now is considered "socialist"):

http://www.theimaginaryworld.com/crk03.jpg

Or an attempt to cheapen the emotional power attached to those names in that year?


Basic marketing keyword hijacking. A very interesting example, though.
The association of 'Kennedy' with 'Massachusetts' makes for a timely chowder cracker marketing campaign.

1965? Hmm. Johnson troubles year of Vietnam lost, Dominican Republic invaded, France kicks US troops out, Malcolm X offed, civil rights atrocities...

Love to know the history behind that KH because after CIA sandbagged Ike by sabotaging Gary Powers' U2 to prevent peace talks with Kruschev, the new JFK administration was the centerpiece of a new 'branding' of USA, Inc. which was almost immediately flushed down the toilet with the Bay of Pigs disaster.

Even after JFK was offed by CIA his 'branding' continues to inspire Americans.
So I have to wonder whether Nabisco did that on their own or were nudged.

http://www.nabisco.com/misccontent/contactus/contact.aspx?m=cu_faqsingle&cat1=10&Faq_Question_ID=1572

FAQ Home - Nabisco Product Questions
Are some of the older Nabisco snack products still available?


We still carry a wide variety of snack products that were originally under the Nabisco label. There are some types of snacks that have been discontinued. There were not enough consumers buying the products to support its continued production. The following is a list of snacks that we most commonly receive questions about, and have been discontinued:
NABISCO AMERICAN FRIES
NABISCO CHIPPERS
NABISCO CHIPSTERS
NABISCO CHIT CHAT
NABISCO DIP IN A CHIP
NABISCO FLINGS
NABISCO HEYDAY BARS
NABISCO KENNEDY'S SPECIAL COMMONS
NABISCO LIL' LOAF
NABISCO MEAL-MATES
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NABISCO SHAPIES
NABISCO TUNA TWIST
PLANTER'S TAVERN NUTS
SNACKWELL'S BROWNIE MIX

Still have a question ... contact us


"SHAPIES?"
:D
Guess marketing people do have a sense of humor.
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Re: Chowdah.

Postby Joe Hillshoist » Fri Nov 23, 2007 3:46 am

Hugh Manatee Wins wrote:Basic marketing keyword hijacking. A very interesting example, though.
The association of 'Kennedy' with 'Massachusetts' makes for a timely chowder cracker marketing campaign.


Say "Chow da" Frenchy. Say it.
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Re: Memes, not keywords.

Postby theeKultleeder » Fri Nov 23, 2007 2:34 pm

Hugh Manatee Wins wrote:This isn't really keyword hijacking.



It's broader, then - Image Hijacking.

I've been thinking about this more; while I'm sure there were mainstream folk singers in the the late 50's to mid 60's era, the big names were leftists. Hell, Pete Seeger was a registered Communist, wasn't he?

I can see the folk singers, dressed up as backwards hicks, on the Griffith show as an effective image hijacking.
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Re: Chowdah.

Postby Sweet Tooth » Fri Nov 23, 2007 2:45 pm

[quote="Joe Hillshoist"][quote="Hugh Manatee Wins"]Basic marketing keyword hijacking. A very interesting example, though.
The association of 'Kennedy' with 'Massachusetts' makes for a timely chowder cracker marketing campaign.[/quote]

Say "Chow da" Frenchy. Say it.[/quote]

"Schow d'air!"
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Postby Seamus OBlimey » Fri Nov 23, 2007 2:51 pm

Yeah, Image Hijacking. I was just thinking the same. I see lot more of it than I do keywords.

Folk music, being the music of folks, must have been hijacked as much as folks.

Weren't Dylan, Seeger and Garcia, and don't forget Ochs, hijackers themselves?
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Postby theeKultleeder » Fri Nov 23, 2007 3:09 pm

That's like the difference between a Matisse and a billboard; one is art, the other is design.
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Postby thurnundtaxis » Fri Nov 23, 2007 3:13 pm

That's like the difference between a Matisse and a billboard; one is art, the other is design.


Well, I might suggest that Matisse is "design" as well, simply aimed at an intellectual and primarily economic elite audience.
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Postby theeKultleeder » Fri Nov 23, 2007 3:25 pm

thurnundtaxis wrote:
That's like the difference between a Matisse and a billboard; one is art, the other is design.


Well, I might suggest that Matisse is "design" as well, simply aimed at an intellectual and primarily economic elite audience.


It was only the first name that came to mind.

I didn't mean to start a "what is art" debate. They just go on forever....

I meant that reworking songs, developing your craft, and creating messages in your music are a lot different than intentionally designing a propaganda campaign.

One is authentic expression, the other is scientific callousness.
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Postby Seamus OBlimey » Fri Nov 23, 2007 3:37 pm

theeKultleeder wrote:That's like the difference between a Matisse and a billboard; one is art, the other is design.

One is authentic expression, the other is scientific callousness.



But which is which?
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Postby thurnundtaxis » Fri Nov 23, 2007 3:37 pm

Point taken TKL.

It is my position though that the artist, whether one who has patrons like
collectors and museum owners, or graphic designers who simply ply their craft for other employers are still subject to the very specific distribution networks set up by their variable "patrons"

I do agree though that in the case of Guthrie and others' work their message was transmitted in perhaps the most honest of methods. Face to face and heart to heart. And the words themselves continue to resound today.
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Postby Seamus OBlimey » Fri Nov 23, 2007 3:49 pm

And while we're on the subject..

The Lancashire Hotpots - He's Turned Emo
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Postby theeKultleeder » Fri Nov 23, 2007 4:05 pm

Well, that's the art debate I didn't want to get into.

But, for the sake of argument: let's say the most vile skinhead punk rockers passionately believe what they sing about and do so out of a desire to spread a message of "truth" and make a "better" world.

It's "art."

A painter explores the aesthetics of beauty, or is able to capture some universal human feeling through portraying the human body.

It's art.

A marketing company chooses models according to demographic longings and photographs them in such a way as to induce desire for a "widget."

It's design.

Good design can be quite beautiful and innocuous.

Furniture, wood working, crafts of all sorts.

We can't differentiate between "good" propaganda and "bad" propaganda in an objective way. I mean, if you really believe in the technocratic consumerist state, then "Keyword Hijacking" is a marvel of modernity!

But it's still not "art" in the sense of a human exploring consciousness and making it manifest in the world.

I would say, for instance in my own writing, my philosophical essays would be "design," whereas my fiction is more like "art." Both endeavors depend on "craft."



How about Leni Riefenstahl?
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