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judasdisney wrote:Keyword hijacking from 1965 by Nabisco? Or just a cash-in on the goodwill toward the Kennedy name + goodwill created by the political term "commons" or "commonwealth" (a term that now is considered "socialist"):
http://www.theimaginaryworld.com/crk03.jpg
Or an attempt to cheapen the emotional power attached to those names in that year?
FAQ Home - Nabisco Product Questions
Are some of the older Nabisco snack products still available?
We still carry a wide variety of snack products that were originally under the Nabisco label. There are some types of snacks that have been discontinued. There were not enough consumers buying the products to support its continued production. The following is a list of snacks that we most commonly receive questions about, and have been discontinued:
NABISCO AMERICAN FRIES
NABISCO CHIPPERS
NABISCO CHIPSTERS
NABISCO CHIT CHAT
NABISCO DIP IN A CHIP
NABISCO FLINGS
NABISCO HEYDAY BARS
NABISCO KENNEDY'S SPECIAL COMMONS
NABISCO LIL' LOAF
NABISCO MEAL-MATES
NABISCO NUTTER BUTTER GRANOLA BARS
NABISCO SHAPIES
NABISCO TUNA TWIST
PLANTER'S TAVERN NUTS
SNACKWELL'S BROWNIE MIX
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Hugh Manatee Wins wrote:Basic marketing keyword hijacking. A very interesting example, though.
The association of 'Kennedy' with 'Massachusetts' makes for a timely chowder cracker marketing campaign.
Hugh Manatee Wins wrote:This isn't really keyword hijacking.
That's like the difference between a Matisse and a billboard; one is art, the other is design.
thurnundtaxis wrote:That's like the difference between a Matisse and a billboard; one is art, the other is design.
Well, I might suggest that Matisse is "design" as well, simply aimed at an intellectual and primarily economic elite audience.
theeKultleeder wrote:That's like the difference between a Matisse and a billboard; one is art, the other is design.
One is authentic expression, the other is scientific callousness.
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